THINKING & PERSPECTIVES
Insights
I write about how businesses and organisations present themselves, find opportunities and build working relationships. Drawing on my experience in business leadership, creative strategy and commercial work, I explore questions I encounter, ideas that interest me and what they might mean in practice.
What Makes a Destination Distinctive?
Dark Sky Alqueva shows how a destination can build its identity around something already there. I explore how places can recognise what makes them distinctive, shape meaningful visitor experiences around it, and protect what gives them value.
Who Has the Right to Tell the Story of a Place?
A place is rarely defined by one story. I look at how tourism, photography and different interests influence the way places are presented, and why the strongest story may be the one that has not yet been noticed.
Most Organisations Don’t Have a Storytelling Problem. They Have a Clarity Problem.
I often see organisations turn to more marketing when the deeper problem is clarity. Before adding more content, stories or campaigns, it helps to decide what really matters and what should sit at the centre of everything else.
The Emotional Impact of Black & White vs Colour Photography
How tones and hues shape what we feel when we look at an image.
When Everyone Tells a Story, Does Storytelling Still Mean Anything?
Storytelling has become one of the default clichés of modern communication. Perhaps that is precisely why we need to become more careful about what we call a story.