CREATIVE STRATEGY · BUSINESS GROWTH
Strategy Notes
Research-led notes on current developments in places, organisations and businesses. Each article considers what a real initiative reveals about positioning, storytelling, growth and partnerships — and the practical decisions behind them.
The Dalí Museum Gives a Familiar Name a Fuller Story
The Dalí Museum’s new exhibition adds depth to a familiar public image. For cultural organisations, its use of comparison raises a practical question: what evidence gives people a reason to look again?
The Walters Museum Connects Conservation With Everyday Choices
The Walters Art Museum’s new exhibition links historical animal materials with local conservation voices. For museums and reserves, it offers a practical question about moving from attention to understanding.
Intrepid’s 2027 Trips Make Customer Choice More Specific
Intrepid’s new trips for 2027 distinguish between interests, ages and travel styles. For smaller tourism businesses, the useful lesson is to test a specific customer need before widening the offer.
Museum of Toronto Plans for the Visitor Who Drops In
Museum of Toronto’s planned permanent home invites a question for smaller cultural venues: how should the website, content and arrival experience welcome someone who has only a few minutes to spare?
XLsoft and DeepL Show What a Local Partner Can Add
XLsoft’s US expansion with DeepL highlights the practical work a local partner can do. For smaller suppliers, the question is which customer obstacles a relationship will help them address.
Artemis Adventure Gives Visitors a Role in the Story
Artemis Adventure at The Henry Ford invites visitors to build and test ideas. For smaller museums and learning venues, its specific invitation offers a useful way to examine their own public promise.
Hyundai and the Exploratorium Put Their Partnership to Work
Hyundai and the Exploratorium have put an international partnership into a public exhibition in Seoul. For smaller businesses, the useful question is what a defined joint project should help them learn.
The Computer History Museum’s AI Guide and the Question of Voice
The Computer History Museum’s wearable technology demonstrations distinguish curator narration from AI answers. For smaller venues, that raises a useful question about who speaks for the organisation.
The ICC–WTTC Partnership and the Value of Participation
The ICC–WTTC partnership offers a reason for smaller businesses to assess what a network can help them do, what they can contribute and whether participation addresses a specific practical need.