About Adam
Strategic perspective, creative instinct and a storyteller’s eye
Finding the direction beneath the complexity
The clearest way forward often begins by seeing what is already there.
I am Adam Kossowski, a Cape Town-based Creative Strategy and Storytelling Adviser, writer and fine-art photographer.
I work with organisations, places and ventures whose underlying value is real but not yet expressed clearly. Their offer may have evolved, their activities may no longer form a coherent whole, or their public presentation may not reflect the substance of the work.
My role is to look beneath surface communication: to identify what matters, clarify the proposition and audience, and shape a story that creates direction.
I bring nearly two decades of international business leadership together with the observational judgement developed through photography and writing. Depending on what is needed, the work can remain strategic or extend into selected words, images and digital expression.
I try to look at the world with patience.
Experience that connects strategy with practice
I spent nearly two decades building and leading an international language-services business that later expanded into speech-data services across several markets. As chief executive, I worked across strategy, positioning, operations, technology, partnerships, governance and communication.
Leading through significant technological and organisational change taught me that unclear communication is often a symptom of something deeper: an unfocused offer, an uncertain audience, disconnected priorities or a story that no longer reflects what an organisation has become.
That experience now informs how I help organisations, places and ventures turn complexity into clearer choices, coherent direction and practical action.
A way of seeing, inherited
The instinct to look beneath the surface began long before it became part of my work.
Much of my creative outlook was shaped by my father, Andres (Andrzej) Kossowski, known as Andre. Born near Warsaw in 1929, he spent his life pursuing exploration, innovation and art.
After the Second World War, he and his brothers sought a new beginning in South America, where he became an original co-founder of Promar TV, Venezuela’s first private television station. His curiosity about the land and its possibilities later drew him into photogrammetry and aerial mapping, helping to chart previously unmapped regions and support urban planning during a period of rapid change.
Although engineering and cartography were his profession, art remained his lifelong passion. He drew, painted, photographed and travelled widely, from remote regions of Venezuela to the wild spaces of Namibia.
What I inherited was not a particular medium, but a way of looking: patiently, curiously and beyond the obvious. It continues to shape how I approach strategy, storytelling and photography, finding connections and revealing the underlying character of an organisation, place or idea.
READ MORE ABOUT ANDRES KOSSOWSKIWhat people see
Adam, the beautiful narration of the scene and your personal experience gives additional meaning. Your photos are magnificent. I cannot imagine more incisive and haunting portraits of wild animals than you produce.
BULENT ATALAY (United States)
St Helena’s investment-promotion programme in South Africa was well attended and generated plenty of interest thanks to our excellent Commercial Representative in South Africa, Adam Kossowski.
MARK CAPES, Governor of St Helena, St Helena Government, 2013
You paint a glorious picture of your precious Africa through a wondrous use of lyrical prose. You have a very moving gift of language, Adam. Let it flourish and thank you for sharing it with us all.
SHELAGH CAMERON (Scotland)
Selected work, publications & recognition
Selected commissioned work, published photography and editorial recognition reflecting the visual judgement, narrative instinct and attention to character that also inform my strategic practice.
PublicationIMAGINE / 2024
Quarterly magazine arts, painting and photography.
Featured photograph: Pitter Patter.
CalendarBIRDS OF SOUTHERN AFRICA / 2024
Selected image feature in Southern African nature.
Featured photograph: Ruby Refined.
FeatureGETAWAY / 2024
Travel photography feature.
Featured photograph: BR115 Night.
Front Cover FeatureDAILY STAR / 2023
British national newspaper front cover feature.
Featured photograph: A Nose For Fine Dining.
Selected AssignmentARNISTON HOTEL ASSIGNMENTS / 2026
Commissioned photography for Arniston Hotel and the surrounding coastal village, shaped around atmosphere, setting and the distinctive character of the destination.
Begin with a conversation
If your organisation, place or venture has valuable substance that is difficult to explain, distinguish or bring together, I would be glad to discuss where clearer direction might begin.

