How I Help

Creative strategy helps clarify what you are trying to achieve, what makes the work or venture distinctive, whom it needs to reach and how its value should be expressed.

It connects positioning, priorities, central story and key messages with practical communication. Depending on the need, that direction may then guide written content, a website, visual presentation or selected photography.

No. Places, conservation and experience-led ventures are particular areas of interest, but the underlying challenges are not sector-specific.

I can also help organisations, founders and specialist businesses that need clearer direction, a more coherent story or a stronger way to communicate their value.

Yes. Some communication problems begin with deeper questions about the offer, audiences, priorities, positioning or future direction.

For suitable clients, a Creative Strategy and Implementation Plan brings these questions into a coherent, practical framework. It is not a formal business or funding plan, a brand-identity package or a substitute for specialist financial, tax, investment or legal advice.

Yes. I can work directly with founders or leadership, alongside an internal team, or with existing designers, developers, marketing partners and other specialists.

My role may be advisory, provide direction for others to implement, or include responsibility for selected parts of the work.

A focused review may be a contained standalone engagement, while a communication or website project may be developed in stages. Ongoing advisory support can also be agreed for a defined period.

Each engagement is priced individually. Following an initial conversation and any necessary review, I provide a written proposal confirming the scope, deliverables, fee and timetable.

Yes. I can review and improve selected parts of an existing website or plan and develop a new Squarespace site.

Website work begins by clarifying the audience, positioning, message and purpose so that the structure, content and presentation support a coherent direction. I can also work alongside an existing developer where specialist technical support is required.

Yes. I accept selected photography and written-story commissions where the brief is clear and the subject is a good fit.

These can stand alone or form part of a broader communication project. My fine-art photography remains a distinct strand of my practice and is presented separately through my Portfolio and collections.

I do not provide paid advertising, technical SEO retainers or daily social-media management.

My role generally comes earlier: clarifying positioning, story, messages and communication priorities so that later marketing has a stronger foundation. Where required, I can work alongside appropriate specialists.

Much of the strategic, advisory, writing and website work can be undertaken remotely.

Where direct experience of a place, original photography or on-site involvement would add value, I can travel within South Africa and internationally. Travel and location requirements are agreed before work begins.

Begin by sending a short note explaining what you are working on, what feels unclear and what you would most like to improve.

If the requirement is already defined, I can suggest an appropriate next step. If the underlying problem is less clear, a Positioning and Message Review may be the most useful place to begin.