Positioning & Message Review
Clarify what you offer, who it is for and why it matters.
WHY THIS HELPS
Help the Right People Understand Your Value
You may be introducing a new offer, bringing several activities together or finding that your current messages no longer reflect your work. This review helps establish a clearer account of what you offer, who you need to reach and why it matters to them.
I work with you to examine your purpose, offer, audiences and existing messages. We consider what makes your work distinctive, the evidence supporting it and any questions that need further investigation.
You receive a written positioning and messaging document, with an agreed central message, supporting points and practical recommendations. It gives you and your team a shared basis for conversations, website content and other communications.
What I Review
Purpose and Priorities: What you want to achieve and the decisions the review needs to support.
Your Offer: What you provide, the need it addresses and how your activities fit together.
Your Audiences: Who you need to reach, what matters to them and what you want them to understand.
Your Value: What makes your work relevant and gives someone a reason to choose or support it.
Current Messages: How you explain your work across your website, presentations and other relevant material.
Evidence and Gaps: What supports your story, where views differ and which assumptions still need checking.
What You Receive
Positioning Summary: Your purpose, offer, distinctive value and priority audiences, recorded in one practical document.
Core Message: A clear central statement, with supporting points for the audiences included in the brief.
Supporting Evidence: The available facts, examples and experience that support your positioning and messages.
Review Discussion: A discussion of the findings, with a record of decisions and questions that remain open.
Practical Guidance: Recommendations for using the messages in your website, presentations and conversations.
Next Steps: Priorities for applying the findings, with any further research or specialist input identified.
The Working Approach
From Discovery to an Agreed Position
Understand the context
We discuss your organisation or project, what you want to achieve and who you need to reach. We agree the scope, contributors, outputs, timing and fees before the review begins.
Explore the key questions
I review your materials and gather views through agreed conversations or a questionnaire. We examine your offer, audiences and messages. Direct research with customers or other external audiences is agreed separately.
Work through findings
We discuss the findings and work towards a clear position and central message. We consider the supporting evidence, resolve what we can and record any questions that need further attention.
Document the position
I bring the agreed positioning, central message and supporting points into a practical document. We review it together, then identify priorities for using it in your communications or briefing further work.
What Comes Next
The review can stand alone. Your team or appointed specialists can use the agreed positioning and messages in their own work.
If you need broader direction for your story, imagery, website or other communications, a Creative Strategy Plan sets out the creative approach and practical priorities.
Where your next step involves building business presence or pursuing opportunities, Business Development & Partnerships can help identify opportunities and plan an approach to potential customers or partners. Commercial Representation & Liaison can support agreed commercial conversations and ongoing relationships. Any further work is scoped separately.
Make Your Value Clear
Tell me what you are trying to explain, who needs to understand it and where the difficulty lies. We can discuss whether a Positioning & Message Review would be a useful starting point for your place, organisation or business.