Commercial Representation & Liaison
Opening conversations, building relationships and following through on your behalf.
(image: St Helena’s first commercial test flight)
WHEN THIS SERVICE HELPS
Representing Your Interests
You may need someone to attend meetings on your behalf, maintain relationships or provide a reliable point of contact when you cannot be there yourself. The brief may concern a particular project, a commercial relationship or continuing representation in an agreed market.
I act on your behalf within a defined mandate. We agree whose interests I represent, the relationships involved and what I am authorised to undertake. I attend relevant discussions, communicate your position, follow up on agreed actions and report on progress and matters requiring your decision.
I work with businesses, institutions, foundations, government-linked bodies and conservation organisations where the brief concerns commercial relationships, sponsorships or partnerships.
How I Can Help
We agree the relationships you need me to support, the responsibilities I will undertake and how I will report to you. The work may include one or more of these areas.
01
Represent Your Interests
I attend agreed meetings and discussions on your behalf, presenting your position and listening to the people involved. Beforehand, we establish the purpose, what I may communicate and which matters need your approval. Afterwards, I report on the discussion, questions raised and any actions that require your attention.
02
Maintain Relationships
I maintain contact with the organisations and people included in your brief, providing continuity between meetings and decisions. This can involve coordinating discussions, clarifying expectations and following up on agreed actions. The aim is to keep relationships informed and constructive, with a clear understanding of responsibilities on each side.
03
Report & Follow Through
I keep you informed about discussions, developments and matters that need a decision. You receive a clear record of relevant feedback, outstanding questions and agreed next steps. I follow through on the actions within my mandate and bring anything requiring further authority or specialist input back to you.
How the Assignment Works
Agree the Mandate
We establish whose interests I will represent, the purpose of the assignment and the relationships involved. We agree what I may communicate or undertake, which decisions remain with you and how we will keep in touch. The brief also records priorities, timing and reporting arrangements.
Establish the Working Context
I review the background, relevant correspondence and current relationships so I understand your position before acting on your behalf. We identify the people involved, upcoming meetings and matters needing attention. Where necessary, you introduce my role to the relevant parties and confirm the scope of my involvement.
Represent & Review
I undertake the agreed meetings, communication and follow-up, keeping a record of discussions and actions. We review progress at agreed intervals and consider whether priorities or circumstances have changed. Matters outside my mandate come back to you before I make commitments or take further action.
WORKING TOGETHER
A Defined Role on Your Behalf
We agree the scope, priorities, responsibilities, fees and timing before work begins. The brief sets out whom I may approach, how I will represent you and the extent of my involvement in meetings, communication and follow-up.
An engagement may cover a specific introduction, a defined period of outreach or ongoing commercial liaison supported by a monthly retainer. Where appropriate, we can discuss a clearly defined commission arrangement alongside the agreed fees.
My role centres on commercial relationships and communication. You retain responsibility for decisions, agreements and delivery, while I keep you informed and refer matters requiring your approval. Any additional involvement is scoped and agreed separately.
Taking the Next Step
If you are still deciding which opportunities to pursue or how to approach a market, Business Development & Partnerships can help establish your priorities before outreach begins.
If your offer needs clearer definition, a Positioning & Message Review can clarify your value, audiences and key messages. A Creative Strategy Plan can then guide how you present your business, service or project through words, imagery and supporting materials.
We choose the starting point that fits your situation and agree any additional support around what would help you move forward.
Discuss a Representation Brief
Tell me whom you want to reach, what you want to achieve and where you need someone to act on your behalf. We can discuss whether my experience is relevant and agree a practical starting point.