Creative Strategy and Implementation Plan
A clearer story. A practical plan for what comes next.
Clarify your proposition, audiences and story — then turn them into a practical plan.
When This Plan is Useful
When direction needs to hold together
For organisations, places, founders and ventures, this plan is particularly useful when:
Your offer has evolved, but the way you explain it has not.
Different teams, channels or audiences are receiving an inconsistent story.
A new website, launch or creative project needs clear direction before work begins.
The aim is to agree what matters, what makes your offer worth choosing and what should happen next.
Questions I resolve
What makes your offer distinctive, credible and worth choosing?
Which audiences matter most, and what do they need to understand or do?
What central story and messages should people trust and remember?
Which priorities need attention now, and what can follow later?
The written plan provides
Clear positioning and a focused view of your priority audiences.
A central story, key messages and guidance for using them consistently.
Creative direction for the relevant writing, imagery, website or experience.
An implementation roadmap setting out priorities, sequence and where specialist support is needed.
THE WORKING APPROACH
From conversation to a clear plan
Share the context
You share relevant background and existing materials. We discuss your ambitions, the challenges you face and the decisions that need to be made.
Develop the direction
I review the material and develop the story, messages and creative direction into a practical written plan. Where useful, we include input from key people.
Review the way forward
We work through the plan together, refine the priorities and agree the next steps.
You can commission the plan independently or following a Positioning and Message Review. The scope, timing and level of stakeholder input are agreed at the outset, according to the complexity of the work.
The plan sets the direction and priorities for implementation. Any subsequent writing, website work, photography or other creative delivery is scoped separately. It is not a formal business or funding plan.
What needs to become clearer?
Tell me what you are working towards and where you feel stuck. We can discuss whether this plan, or a more focused review, is the right starting point.