THINKING & PERSPECTIVES
Insights
Practical and reflective writing on clarity, positioning, storytelling, place and creative direction. Alongside these are observations from photography and the field - different expressions of the same attention to character, meaning and what makes something distinctive.
What Makes a Destination Distinctive?
Dark Sky Alqueva shows how a destination can build its identity around something already there. I explore how places can recognise what makes them distinctive, shape meaningful visitor experiences around it, and protect what gives them value.
Who Has the Right to Tell the Story of a Place?
A place is rarely defined by one story. I look at how tourism, photography and different interests influence the way places are presented, and why the strongest story may be the one that has not yet been noticed.
