CREATIVE STRATEGY · BUSINESS GROWTH
Strategy Notes
Research-led notes on current developments in places, organisations and businesses. Each article considers what a real initiative reveals about positioning, storytelling, growth and partnerships — and the practical decisions behind them.
Mount Tomah’s Invitation to Stay Longer
Mount Tomah is inviting proposals for overnight accommodation. Its brief offers smaller attractions a useful way to define the visitor experience, partner responsibilities and public promises before expanding.
Woodhorn’s Accessibility Award and the Value of Clear Information
Woodhorn Museum’s accessibility award offers a practical lesson for smaller venues: explain the visitor experience clearly, test it with the people using it, and keep the promise grounded in what is available.
Georgian Bay's Geopark Proposal and the Question of Trust
Georgian Bay's geopark proposal has gained support in principle. Its unsettled status offers practical lessons for tourism businesses on partnerships, community support and accurate visitor information.
A Destination's Greatest Asset May Be What It Protects
What happens when a destination's greatest asset is something it chooses to protect? A reflection on dark-sky tourism, conservation and the importance of recognising what makes a place distinctive.