THINKING & PERSPECTIVES
Insights
Practical and reflective writing on clarity, positioning, storytelling, place and creative direction. Alongside these are observations from photography and the field - different expressions of the same attention to character, meaning and what makes something distinctive.
What Makes a Destination Distinctive?
Dark Sky Alqueva shows how a destination can build its identity around something already there. I explore how places can recognise what makes them distinctive, shape meaningful visitor experiences around it, and protect what gives them value.