THINKING & PERSPECTIVES
Insights
I write about how businesses and organisations present themselves, find opportunities and build working relationships. Drawing on my experience in business leadership, creative strategy and commercial work, I explore questions I encounter, ideas that interest me and what they might mean in practice.
What Makes a Destination Distinctive?
Dark Sky Alqueva shows how a destination can build its identity around something already there. I explore how places can recognise what makes them distinctive, shape meaningful visitor experiences around it, and protect what gives them value.