CREATIVE STRATEGY · BUSINESS GROWTH
Strategy Notes
Research-led notes on current developments in places, organisations and businesses. Each article considers what a real initiative reveals about positioning, storytelling, growth and partnerships — and the practical decisions behind them.
The ICC–WTTC Partnership and the Value of Participation
The ICC–WTTC partnership offers a reason for smaller businesses to assess what a network can help them do, what they can contribute and whether participation addresses a specific practical need.