THINKING & PERSPECTIVES
Insights
I write about how businesses and organisations present themselves, find opportunities and build working relationships. Drawing on my experience in business leadership, creative strategy and commercial work, I explore questions I encounter, ideas that interest me and what they might mean in practice.
When Everyone Tells a Story, Does Storytelling Still Mean Anything?
Storytelling has become one of the default clichés of modern communication. Perhaps that is precisely why we need to become more careful about what we call a story.