THINKING & PERSPECTIVES
Insights
Practical and reflective writing on clarity, positioning, storytelling, place and creative direction. Alongside these are observations from photography and the field - different expressions of the same attention to character, meaning and what makes something distinctive.
When Everyone Tells a Story, Does Storytelling Still Mean Anything?
Storytelling has become one of the default clichés of modern communication. Perhaps that is precisely why we need to become more careful about what we call a story.