THINKING & PERSPECTIVES
Insights
I write about how businesses and organisations present themselves, find opportunities and build working relationships. Drawing on my experience in business leadership, creative strategy and commercial work, I explore questions I encounter, ideas that interest me and what they might mean in practice.
Most Organisations Don’t Have a Storytelling Problem. They Have a Clarity Problem.
I often see organisations turn to more marketing when the deeper problem is clarity. Before adding more content, stories or campaigns, it helps to decide what really matters and what should sit at the centre of everything else.