About Adam

Business experience and a creative perspective

The clearest way forward often begins by seeing what is already there.

I’m Adam Kossowski, a creative strategy and storytelling adviser based in Cape Town. My approach draws on nearly two decades of building and leading an international business, alongside my work in photography and writing.

I help organisations, places and ventures work through questions about their direction, what they offer and who they want to reach. From there, we develop the story, creative approach and practical priorities. I also take on selected commercial advisory and representation assignments where my experience and relationships can contribute.

Fine art photography is a longstanding passion and a practice I pursue in its own right. My work has appeared in Kruger Speaks and other publications. Photography and writing keep me curious about people, places and the details that give them their character. I bring that same attention to a client’s work: asking questions, listening and looking carefully before deciding what comes next.

I try to look at the world with patience.

Experience that connects strategy with practice

During 19 years as CEO of an international language-services business, I led its move towards online services and contracting, expanded its reach from London to worldwide markets, planned for growth and investment, and helped establish speech data collection alongside transcription. The work involved decisions about the company’s direction, people, technology, partnerships and how to respond to changing markets.

Through APK Consultancy, I worked across international business connections, skills sharing and management education. Its website service, APKWeB, also helped clients in Switzerland, Asia, the UK and other markets develop their brand and online presentation. As Commercial Representative for St Helena Island, I presented investment opportunities, facilitated meetings, represented the island at events and supported PR, media and recruitment.

These experiences inform the advice I give today. I consider how an idea is expressed, what it means for the business and what will be needed to carry it forward. Creative direction and commercial judgement often meet in those decisions.

The principles behind my work

Perspective

I begin by asking questions, listening and looking carefully at what is already there. Different experiences and views can help reveal the questions we need to address before deciding on a direction.