STRATEGY, PLACE & OPPORTUNITY
Destination Notes
A regular look at developments affecting places, organisations and independent businesses. These notes explore what changing markets, new initiatives and emerging partnerships can teach us about creative strategy, clear communication and practical next steps.
A Destination's Greatest Asset May Be What It Protects
What happens when a destination's greatest asset is something it chooses to protect? A reflection on dark-sky tourism, conservation and the importance of recognising what makes a place distinctive.