STRATEGY, PLACE & OPPORTUNITY
Destination Notes
A regular look at developments affecting places, organisations and independent businesses. These notes explore what changing markets, new initiatives and emerging partnerships can teach us about creative strategy, clear communication and practical next steps.
Woodhorn’s Accessibility Award and the Value of Clear Information
Woodhorn Museum’s accessibility award offers a practical lesson for smaller venues: explain the visitor experience clearly, test it with the people using it, and keep the promise grounded in what is available.