STRATEGY, PLACE & OPPORTUNITY
Destination Notes
A regular look at developments affecting places, organisations and independent businesses. These notes explore what changing markets, new initiatives and emerging partnerships can teach us about creative strategy, clear communication and practical next steps.
Georgian Bay's Geopark Proposal and the Question of Trust
Georgian Bay's geopark proposal has gained support in principle. Its unsettled status offers practical lessons for tourism businesses on partnerships, community support and accurate visitor information.
A Destination's Greatest Asset May Be What It Protects
What happens when a destination's greatest asset is something it chooses to protect? A reflection on dark-sky tourism, conservation and the importance of recognising what makes a place distinctive.