STRATEGY, PLACE & OPPORTUNITY
Destination Notes
A regular look at developments affecting places, organisations and independent businesses. These notes explore what changing markets, new initiatives and emerging partnerships can teach us about creative strategy, clear communication and practical next steps.
The ICC–WTTC Partnership and the Value of Participation
The ICC–WTTC partnership offers a reason for smaller businesses to assess what a network can help them do, what they can contribute and whether participation addresses a specific practical need.